Andrés Romero
Graduated with Postgraduate studies in Tourism, he is currently a professor at the IEBS Bussiness School, at the Vatel International Bussiness School, and tourist guide of Aragón nº 1883. Specialized in designing digital strategies for tourism projects, he has previously worked in the reception of the accommodation "La Casa del Rector de Almagro" and as head of online marketing at "La Marina Resort" in Alicante. He has also worked as a travel agent in Halcón Viajes, as a tour guide for IMSERSO and in different consultancies specializing in tourism marketing.
Antonio Armesto
Technical Director of Experiences of Destiny, will underline in his conference "THE GLOCAL BUSINESS" the importance of putting value on local resources to achieve the economic and social dynamization of municipalities, environments, destinations ... or the Camino de Santiago. Advocates, then, for raising awareness about the relevance of visualizing their cultural, historical and gastronomic heritage ...
Berta Hernández
With a degree in Audiovisual Communication from the Pompeu Fabrá University, her professional career has revolved around the field of online marketing. She specialized in inbound methodology and worked as a client manager within the InboundCycle agency, helping companies from different industries improve the results of their online strategy. Two years later, he went on to lead the marketing department of the agency, with the aim of improving its results and its brand recognition.
Carlos Rivas, a founding member of Hospeco (A Coruña’s Bussiness Association of Accommodation) and teacher at the University Tourism School of Coruña.
His relationship with the accommodation sector is not recent, as assistant director and director of hotel complexes in A Coruña, which lead him to be a founding member of Hospeco. He as well teaches subjects related to accommodation management at the University Tourism School in A Coruña and is the author of diverse studies and publications, being part of the elaboration of the 2020 Strategy of Galicia’s Tourism, which objective is improving the competitiveness of the sector.
Carlos da Barreira ( Geira Arrieros Way)
Based on the discovery of a document dating from 1589, and after years of research, he is working for the homologation of the official Jacobean route of the Geira Romana Arrieiros route, also known as Camino Miñoto Ribeiro. The Camiño dos Arrieiros goes from Braga to Santiago and has a distance of 240 km. It crosses the border through the natural park of Geres-Xurés in Portela do Homem and crosses a total of fourteen Galician municipalities in the provinces of Ourense, Pontevedra and A Coruña passing through places such as Lobios, Ribadavia, Pazos de Arenteiro, A Estrada or Pontevea.
Cecilia Pereira
Degree in Geography and History from the USC with double major in Museology and History of Ancient and Medieval Art, she has more than 25 years of experience in public and private cultural management and participated in the organization of international exhibitions, with intense collaborations in Zaragoza (2008), Shanghai (2010), South Korea (2012) or Milan (2015), as well as leading the Spanish participation in the Venice Biennial (2009).
Concha Allut
Portus Apostoli, an entity that promotes and disseminates the historical and cultural heritage of Noia, has been carrying out since 2010 a whole series of actions aimed at a very specific goal: to ensure that the English Way along the Muros and Noia estuary is recognized as a route Jacobean official. Precisely 'The Compostela by sea' will be the axis of the intervention in Fairway of Concha Allut, technique of the Council of Noia.
O Camiño dos Faros is a 200-kilometer hiking trail that links Malpica with Fisterra bordering the Atlantic and linking the main points of interest of the Costa da Morte. Promoted by a private non-profit association, in less than a decade it has managed to establish itself as a recognizable tourism product. The desire of Cristina Alonso, president of the association and raised in the lighthouse of Cabo Vilán, is that the O Camiño dos Faros lasts.
David Mora
How to generate emotions through tourism. This is the big question that David Mora tries to unravel in Emoturismo, his personal project. The relevant thing, then, is that the tourist services transmit experiences, experiences ... and, above all, that these are memorable. The Camino de Santiago has all the ingredients to achieve it.
Enrique López
El Cavino is the business project in which Enrique López has materialized his idea (and his dream) of giving people the opportunity to discover the Camino de Santiago through its wines. His own experience as a pilgrim has encouraged him to organize in recent years outings in which several hundred 'cavinantes' have already participated, people who live the Camino experience knowing the wineries and wines that mark the Jacobean route.
Fernando Guldrís
Degree in Business Administration and Management from the University of Santiago de Compostela, MBA from the EAE Business School and from the Camilo José Cela University and Master in Corporate Finance from the University of Seville. Actualmemte is the General Director of XesGalicia.
Fernando Moroy
Doctor in Economic and Business Science with a Degree in Physics, PDG from IESE, Post-Graduate Courses at the Harvard Business School. More than 34 years’ experience in leading financial entities, the last 20 in executive posts (Caixabank’s Director of Institutional Affairs in the Madrid Region, General Subdirector of Banco Guipuzcoano, BBVA, etc). Lecturer at prestigious national and international Universities and Business Schools. Author of several publications and Member of the Advisory Board in different companies and foundations (Fundación El Mundo del Superdotado).
Gonzalo Tradacete
Faraday presents its Partners with the best opportunities for investing in start-ups and handles the formalisation of the investment. Faraday currently has 163 Partners that have invested 7.5 million euros in 20 companies. Gonzalo is a Chartered Financial Analyst by the CFA Institute, has a Master’s Degree in Business Entrepreneurship from Madrid Polytechnic, MSc International Finance from Westminster University and an Economic Science Degree from the Free University of Brussels.
Atrápalo's brand identity and strategy occupy a large part of her time as Communications Director of an international company that not only specializes in online travel sales but also commercializes experiences. The latter will be the object of his speech, in which he will explain how to go from consuming an activity to enjoying an experience.
Irene González
Chief Financial Officer of Everis Initiatives, in charge of Strategic and Corporative Planning, and Financial Projects. She previously worked as the CFO in an international company related to sports, as a Senior Innovation Consultor in ALTRAN, and participated in starting up FCR UNINVEST
Jesús González Aller-Lacalle
He is president of Northmarinas, an association that brings together a total of twenty-two ports in France, Euskadi, Cantabria, Asturias and Galicia and that has driven the Camino de Santiago by sea. It is a route with official character, which allows obtaining the Compostela covering a minimum itinerary of one hundred nautical miles with sailing and at least the last ten kilometers on foot.
Jorge Daries
Jorge Daries, an economist and a renowned expert in strategic planning of destinations and design of tourist products, is a great champion of the so-called "scenic routes". Traveling, for him, is not just about reaching a destination. Why can not the path itself be destiny? It is a question that we can extrapolate to the Camino de Santiago: Can anyone think that this myriad route is limited to covering a distance to embrace the Apostle?
José Cantero
"El Camino de Santiago: ejemplo de éxito como producto de turismo experiencial y vivencial". It is the title of one of the last articles that José Cantero, consultant and trainer in marketing and experiential tourism, has published on his blog. He argues that "it is difficult to find a tourist product in the world that can give so much meaning to the person who makes it; either as a religious experience or as a traveling, vital and personal experience. "
Juan Basurto
Naval Engineer and Bachelor of Economics. He has developed almost all his professional career in the financial sector, being his last stage in the Spanish Association of Banking (AEB). He is currently the CEO of Lertegui Corporación (which he founded) and is a company advisor as well as investor in startups.
Laura Rampérez
Laura Rampérez is the founder and CEO of Inturea, the largest digital content agency in the Balearic Islands. Graduated in Industrial Engineering, she studied a Master in Digital Marketing at the IIMN and a master's degree in Mobile Bussiness at the Innovation & Entrepreneurship Business School.