José Cantero
Consultant, trainer and lecturer in experiential marketing and tourism
"El Camino de Santiago: ejemplo de éxito como producto de turismo experiencial y vivencial". It is the title of one of the last articles that José Cantero, consultant and trainer in marketing and experiential tourism, has published on his blog. He argues that "it is difficult to find a tourist product in the world that can give so much meaning to the person who makes it; either as a religious experience or as a traveling, vital and personal experience. "
José Cantero defines himself as an architect of memorable brand experiences specialized in the tourism and retail sector. In addition, he is a trainer in experiential, emotional and content marketing. He has created and implemented a methodology called "Hosperience" that has transferred more than a thousand entrepreneurs from the tourism sector in Spain, Colombia, Mexico and Chile.
Speaker and professional international lecturer with more than 50 conferences in his 10 years of habitual activity in the tourism and retail sector: fairs, congresses, workshops, open seminars, in-company training and courses in business schools.
Specialized in experiential marketing and content marketing, management of customer experience or customer experience and experiential branded content.
Director of the Master in Creative Marketing and Visual Communication at Madrid School of Marketing. Diploma in Business Administration and Management from ICADE and Master in Digital Marketing and Electronic Commerce from ICEMD: ESIC.
February