José Cantero (Consultant, trainer and lecturer in experiential marketing and tourism)

"El Camino de Santiago: ejemplo de éxito como producto de turismo experiencial y vivencial". It is the title of one of the last articles that José Cantero, consultant and trainer in marketing and experiential tourism, has published on his blog. He argues that "it is difficult to find a tourist product in the world that can give so much meaning to the person who makes it; either as a religious experience or as a traveling, vital and personal experience. "

(Communication Manager of Atrápalo)

Atrápalo's brand identity and strategy occupy a large part of her time as Communications Director of an international company that not only specializes in online travel sales but also commercializes experiences. The latter will be the object of his speech, in which he will explain how to go from consuming an activity to enjoying an experience.

David Mora (Consultant, trainer and speaker in tourism and hospitality. Emoturismo.)

How to generate emotions through tourism. This is the big question that David Mora tries to unravel in Emoturismo, his personal project. The relevant thing, then, is that the tourist services transmit experiences, experiences ... and, above all, that these are memorable. The Camino de Santiago has all the ingredients to achieve it.

Antonio Armesto (Technical director of Animatium Central)

Technical Director of Experiences of Destiny, will underline in his conference "THE GLOCAL BUSINESS" the importance of putting value on local resources to achieve the economic and social dynamization of municipalities, environments, destinations ... or the Camino de Santiago. Advocates, then, for raising awareness about the relevance of visualizing their cultural, historical and gastronomic heritage ...

Raquel Freiría (Spokesman of the Animais do Camiño Protective Association, APACA.)

Raquel Freiría leads APACA, Protective Association of Animais do Camiño, which aims to respond to the problem of abandoned animals on the Jacobean route. It also encourages the pilgrimage with dogs and the improvement of services to people who make a pilgrimage with their canine companions. In addition, he has created his own j that already have their own credential.

Manu Mariño (Advisor and trainer in Mindfulness and Director of Quietud Mindfulness Center in Santiago de Compostela.)

He has made the Camino de Santiago several times. The last, just beginning this year 2019, from Porto and in silence. All these experiences have allowed him to verify that the Jacobean route offers the great opportunity to connect with the "I" and the "now", that is, it constitutes a great ally to generate a state of mindfulness.

Jesús González Aller-Lacalle (President of North Marinas)

He is president of Northmarinas, an association that brings together a total of twenty-two ports in France, Euskadi, Cantabria, Asturias and Galicia and that has driven the Camino de Santiago by sea. It is a route with official character, which allows obtaining the Compostela covering a minimum itinerary of one hundred nautical miles with sailing and at least the last ten kilometers on foot.

Enrique López (Ideologist and founding partner of El Cavino)

El Cavino is the business project in which Enrique López has materialized his idea (and his dream) of giving people the opportunity to discover the Camino de Santiago through its wines. His own experience as a pilgrim has encouraged him to organize in recent years outings in which several hundred 'cavinantes' have already participated, people who live the Camino experience knowing the wineries and wines that mark the Jacobean route.

Jorge Daries (Managing partner of tmrexperience)

Jorge Daries, an economist and a renowned expert in strategic planning of destinations and design of tourist products, is a great champion of the so-called "scenic routes". Traveling, for him, is not just about reaching a destination. Why can not the path itself be destiny? It is a question that we can extrapolate to the Camino de Santiago: Can anyone think that this myriad route is limited to covering a distance to embrace the Apostle?

(President of the Camiño dos Faros Association)

O Camiño dos Faros is a 200-kilometer hiking trail that links Malpica with Fisterra bordering the Atlantic and linking the main points of interest of the Costa da Morte. Promoted by a private non-profit association, in less than a decade it has managed to establish itself as a recognizable tourism product. The desire of Cristina Alonso, president of the association and raised in the lighthouse of Cabo Vilán, is that the O Camiño dos Faros lasts.

Concha Allut (Technique of culture of the Concello de Noia)

Portus Apostoli, an entity that promotes and disseminates the historical and cultural heritage of Noia, has been carrying out since 2010 a whole series of actions aimed at a very specific goal: to ensure that the English Way along the Muros and Noia estuary is recognized as a route Jacobean official. Precisely 'The Compostela by sea' will be the axis of the intervention in Fairway of Concha Allut, technique of the Council of Noia.

Carlos da Barreira ( Geira Arrieros Way) (President of the "Codeseda Viva" association)

Based on the discovery of a document dating from 1589, and after years of research, he is working for the homologation of the official Jacobean route of the Geira Romana Arrieiros route, also known as Camino Miñoto Ribeiro. The Camiño dos Arrieiros goes from Braga to Santiago and has a distance of 240 km. It crosses the border through the natural park of Geres-Xurés in Portela do Homem and crosses a total of fourteen Galician municipalities in the provinces of Ourense, Pontevedra and A Coruña passing through places such as Lobios, Ribadavia, Pazos de Arenteiro, A Estrada or Pontevea.