Aula 14, 1ª Planta
The Internet has been fully integrated into the decision-making process and, as tourism companies, we must take advantage of all the digital means at our disposal to complete the sales process.
Mabel Cajal (Consultant and teacher specialized in digital tourism marketing, content marketing, social media and social media)
Diploma in Marketing and Commercial Management from the ESIC and with a master's degree in Marketing Management from the ESEUNE, has directed the Marketing Department of one of the aquatic parks of the Andalusian coast and collaborated with several specialized magazines, such as Tecnohotel or Puromarketing. Currently, she is working as a consultant and teacher participating in talks and workshops aimed at students, entrepreneurs and tourism businesses in the area of digital marketing.
Coffee networking is understood as a relaxed way for people to exchange their cards and get to know each other, encouraging them to interact with the speaker in a close manner.
Aula 14, 1ª Planta
This is the colloquium conference that complements the Digital Tourism Marketing workshop given by Mabel Cajal, an expert in digital marketing and social networks for the tourism sector, and who will act as moderator during the same.
Mabel Cajal (Consultant and teacher specialized in digital tourism marketing, content marketing, social media and social media)
Diploma in Marketing and Commercial Management from the ESIC and with a master's degree in Marketing Management from the ESEUNE, has directed the Marketing Department of one of the aquatic parks of the Andalusian coast and collaborated with several specialized magazines, such as Tecnohotel or Puromarketing. Currently, she is working as a consultant and teacher participating in talks and workshops aimed at students, entrepreneurs and tourism businesses in the area of digital marketing.
Laura Rampérez (CEO and founder of Inturea)
Laura Rampérez is the founder and CEO of Inturea, the largest digital content agency in the Balearic Islands. Graduated in Industrial Engineering, she studied a Master in Digital Marketing at the IIMN and a master's degree in Mobile Bussiness at the Innovation & Entrepreneurship Business School.
Berta Hernández (Marketing and communication manager for the global partner community at HubSpot)
With a degree in Audiovisual Communication from the Pompeu Fabrá University, her professional career has revolved around the field of online marketing. She specialized in inbound methodology and worked as a client manager within the InboundCycle agency, helping companies from different industries improve the results of their online strategy. Two years later, he went on to lead the marketing department of the agency, with the aim of improving its results and its brand recognition.
Andrés Romero (Project Manager in the Marketing Agency specialized in Tourism Asiri Marketing)
Graduated with Postgraduate studies in Tourism, he is currently a professor at the IEBS Bussiness School, at the Vatel International Bussiness School, and tourist guide of Aragón nº 1883. Specialized in designing digital strategies for tourism projects, he has previously worked in the reception of the accommodation "La Casa del Rector de Almagro" and as head of online marketing at "La Marina Resort" in Alicante. He has also worked as a travel agent in Halcón Viajes, as a tour guide for IMSERSO and in different consultancies specializing in tourism marketing.
Aula 14, 1ª Planta
Online reputation is the image that our company projects on the internet. It influences all the news, comments and opinions that we can find on social networks, forums, blogs, etc.
Rafael González (Founder and managing partner at Vivential Value)
Rafael González holds a degree in Business Administration and Management from the University of Barcelona and founder of Vivential Value, a consultancy specializing in online tourism intelligence innovation focused on the study of Identity and Online Reputation of tourist companies and territories.
Coffee networking is understood as a relaxed way for people to exchange their cards and get to know each other, encouraging them to interact with the speaker in a close manner.
Aula 14, 1ª Planta
This is the colloquium conference that complements the workshop on online reputation taught by Rafael González, CEO of Vivential Value, and who will act as moderator during it.
RJ Friedlander (Founder and CEO of ReviewPro)
RJ Friedlander is the founder and CEO of ReviewPro, a world leader in 'Guest Intelligence' applications for the hotel industry. With more than 43,000 clients in the world, ReviewPro specializes in the management of online reputation of hotels and their presence in social networks with the ultimate idea that knowing what the client likes or does not allow to guide business actions to increase guest satisfaction and, therefore, prices and revenues. In January 2017, RJ negotiated the sale of ReviewPro to the Shiji Group (Shenzhen Stock Exchange), one of the largest hotel technology companies in the world, owned by Alibaba.
(Founder and CEO of Minube)
Passionate about the internet and enterprising by nature, Raúl Jiménez founded a shopping community, shoomo.com, before founding Minube, an online platform aimed at planning and sharing trips. Its success lies in the ability to inspire travelers to find their next destination thanks to the recommendations of other people. It allows you to compare prices of flights and hotels, enjoy the trip live and share experiences.
Rafael González (Founder and managing partner at Vivential Value)
Rafael González holds a degree in Business Administration and Management from the University of Barcelona and founder of Vivential Value, a consultancy specializing in online tourism intelligence innovation focused on the study of Identity and Online Reputation of tourist companies and territories.
Óscar Morera (Director of actions and special events of Atrápalo)
Diploma in Tourism, Business and Master in planning and management of tourist destinations at the Autonomous University of Barcelona. After working in the consultancy Educatur and Turisme de Barcelona, he landed in the online world with eDreams and joined Atrápalo twelve years ago. In this international company, expert in travel and urban leisure activities, he has been responsible for the Travel to Asia and Africa product, later to become part of the hotel team as responsible for the development of the commercial and marketing plan. Currently, and for more than six years, he has been director of actions and special events within the Marketing Department, managing advertising campaigns, content marketing and promotion of destinations.