Communication Manager of Atrápalo
Atrápalo's brand identity and strategy occupy a large part of her time as Communications Director of an international company that not only specializes in online travel sales but also commercializes experiences. The latter will be the object of his speech, in which he will explain how to go from consuming an activity to enjoying an experience.
Helena Perelló Draper is the Communication Manager of Atrápalo.
Degree in Audiovisual Communication from UPF, later she completed her academic training with a Postgraduate in Business Communication at IDEC and a Marketing Management Program at ESADE.
After passing through two communication agencies, he participated for 3 years in the development of the new website of the Generalitat de Catalunya www.gencat.cat, with the aim of bringing to 2.0 the relationship of public administration with citizens. From 2007 to 2016 she was Director of Marketing and Communication of Laboratorio Echevarne and in 2016 she joined the company Atrápalo as Chief Communications Officer.
From this position, it is responsible for defining and transferring, through all channels, the mission, vision and values of Atrápalo to society, to the stakeholders and to the Atrápalo teams in Spain, Colombia, Peru, Chile, Argentina and Mexico.
February