Andrés Romero is co-founder and Project Manager at Asiri Marketing, an agency focused on the development, management and advice of online marketing projects for accommodation and tourist destinations.

Graduated with Postgraduate studies in Tourism, he is currently a professor at the IEBS Bussiness School, at the Vatel International Bussiness School, and tourist guide of Aragón nº 1883.

Specialized in designing digital strategies for tourism projects, he has previously worked in the reception of the accommodation "La Casa del Rector de Almagro" and as head of online marketing at "La Marina Resort" in Alicante. He has also worked as a travel agent in Halcón Viajes, as a tour guide for IMSERSO and in different consultancies specializing in tourism marketing.

Romero's approach advocates that tourism marketing revolves around inbound marketing. He understands this model as a natural interaction between the tourist business and the traveler, through the previous analysis of their needs and the interaction on a structured process.