Fairway, the 4th Forum on the Camino de Santiago, began its more professional aspect on Monday in Santiago’s Congress Hall. It started with the opening conference featuring the participation of the Director of the Galician Tourism Agency, Nava Castro; the Vice-president of A Coruña Provincial Council, Xosé Regueira, Santiago’s councillor for the Mayor’s Office, Institutional… Read More »Fairway becomes the centre of the debate on the Camino de Santiago, with sustainability as the main theme
The fourth event will be held on November 7 to 9, 2021, in the Palacio de Congresos y Exposiciones de Galicia. It features a fair, workshop, congress and an extensive training programme.
Visit the
Virtual Fairway
A hybrid event (in-person and online):
You’ll find Fair, Workshop, Congress, Academy sections and a lot more...
This year, Fairway 2021 will introduce a new feature, since it’ll be one of the first hybrid events in Spain. The fair, the workshop, the congress and even the Academy section will have an in-person part and an online part! If you can’t attend the grand forum for professionals of the Camino, join the streamed event and enjoy everything we have to offer from the comfort of your home.
THE PROGRAMME
Would you like to find out all the details of the 2021 Fairway programme? Click on the link and discover the activities planned for Open Day, which is admission free for the public, and for Monday and Tuesday, aimed at the sector’s professionals. These days will be full of talks and discussions, debating tables and training workshops, with a meticulous selection of speakers for this year’s Fair, the 4th Forum of the Way of St. James.
As a product of the reflection that many visitors who come to Compostela do not walk The Way, from Fairway with the creation of this route for the 3rd edition we want to offer the opportunity of stepping out of the classical touristic circuits and also enjoy a closer touch with the city.
9:30H - 13:30H (approx.)
PLAZA DEL OBRADOIRO
Maximum capacity: 200pax
The old belongings of a mysterious pilgrim have been found in the cellars of the Compostelaan Palace of Congress, but a fateful curse weighing on them has caused strange phenomena to start happening in the building.
10:30H - 11:30H -
12:30H -
13:30H -
16:30H -
17:30H -
18:30H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Maximum capacity per group: 8 pax
2 groups per hour
Mindfulness refers to the mental state that emerges by paying attention to the present moment intentionally, without judging it and focusing on the immediate experience.
11:00H - 13:00H - 17:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Maximum capacity per group: 24 pax
APACA, Animais do Camiño Protective Association, will accompany us with some of their dogs. Do you know that this association collects, cares for and cares for abandoned, lost or mistreated dogs on the Camino de Santiago and looks for people willing to provide a better life through adoption or acceptance?
12:00 - 14:00H
17:00 - 19:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Carolina Rubirosa, one of Galicia’s most renowned singers and composers, presents the “O teu Camiñar” videoclip that accompanies the official song promoting the English Camino.
13:00H
SALA COMPOSTELA
Everyone who visits Fairway on Sunday will have the opportunity to approach the gastronomy of the Camino de Santiago with a buffet where they can enjoy a selection of some of the most recognized dishes of the places through which the different Jacobean itineraries take place.
Bon appetit!
13:30H - 16:30H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
The repertoire features themes that are very much centred on Díaz’s voice or are linked to a more intimate format: that which combines traditional instrumentation and the Coruña musician’s singing.
19:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
In Fairway, dialogues between two characters from different fields will be offered, taking the Camino as a common thread, either because of their professional practices, their personal connection or as the axis of inspiration to tell their experiences. A different way of seeing the Jacobean experience.
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Opening conference
Tourism and Sustainability
Opening conference: Tourism and Sustainability
10:00H - 11:00H
SALA COMPOSTELA
PRESENTER: FAIRWAY REPRESENTATIVE
Speakers
NAVA CASTRO
Director of the Tourism Agency of Galicia
XOSÉ REGUEIRA
Vice President of the Diputación de A Coruña
GUMERSINDO GUINARTE
Tourism Councilman of the City of Santiago
Coffee break
11:00H - 11:30H
Managing advertising on social media is getting more complicated. It is therefore necessary to be fully up to date in order to implement an optimum Ads strategy. This workshop will provide some key points in this regard.
11:30H - 13:00H
SALA COMPOSTELA
Speaker
CLARA SOLER
Expert on Social Ads for the tourist sector
A review of the current situation of the Camino after 18 months of pandemic. Representatives of different entities and organisations will try to respond to questions such as: Will the Camino continue to be saturated? Are there road safety problems in some stretches of the Camino? Is there unfair competition in the field of accommodation?
11:30H - 13:30H
FIRST FLOOR
This round table will help us to reflect on what makes a client select one option or another, what makes a brand more than just a logo and become something emotional based on experiences. Recent success stories of hotel marketing will be explained.
13:00H - 14:00H
SALA COMPOSTELA
Coordinated and presented by
LAURA RAMPÉREZ
CEO of Inturea
Speakers
GUILLERMO RODRÍGUEZ
Social Media Manager in Hotel Palladium Group
JOHNNY SFEIR
CEO Customer Experience Academy & JSK Mind
AMPARO GARCÍA
Responsible of the project 'Digitize Happiness' of Vivood Landscapes and Zeus
Paradores Representative
Still to confirm
Lunch break
14:00H - 16:00H
The Way of St. James is a life-changing experience for many people that decide to undertake the route. Many factors indicate that in the post-COVID-19 era we’ll have to revise the models and that sustainability will play an essential role in the future development of the Camino’s different itineraries.
16:00H - 17:30H
FIRST FLOOR
This practical workshop will explain the difference between writing texts and copy, how to emphasis the benefit provided by a brand’s services and know what are its hotspots.
16:00H - 17:30H
SALA COMPOSTELA
Speaker
JOAN MARCO
Tourist copywriter
Coffee break
17:30H - 18:00H
The Camino de Santiago also adapts to the new times with the incorporation of new technologies. In this colloquium we will show you some experiences aimed at facilitating and complementing the tour of the different Jacobean Routes from any mobile device.
18:00H - 19:00H
FIRST FLOOR
We’ll discuss machine learning processes with technical specialists, who’ll share their experience in designing algorithms, inherent to the tourist sector’s digitalisation process, and reveal all the work that goes into learning about them.
18:00H - 19:00H
SALA COMPOSTELA
Moderator
ANDRÉS ROMERO
CEO Asiri Marketing
Speakers
ENRIQUE LITE
Director of the Inbound Agency. Moio
MANUEL LARA
Director of Costa del Sol’s Tourism
AUGUSTO MARTÍN
Chief Revenue Officer in Connectif
ALBERTO PORTOLÉS
Founding Partner and Technical Director at Numéricco
Representatives of different organisations will debate about possible changes in regulations and health measures in preparation for the second Holy Year in this dual Xacobeo. Administrations, associations and companies will discuss how to face the 2022 Holy Year in view of the epidemiological situation and its possible evolution.
10:00H - 11:30H
FIRST FLOOR
This practical workshop will provide the necessary basic notions so that anyone that attends will be able, even if they do not have much knowledge regarding the matter, to start an SEM campaign for their business.
10:00H - 11:30H
SALA COMPOSTELA
Ponente
IGNACIO FERNÁNDEZ
Professor of Google Ads and SEM strategy
Coffee break
11:30H - 12:00H
Forecasts of airlines, tour operators, travel agencies specialising in the Camino, persons in charge of promoting destinations in international markets will give us their latest point of view on the activation of international demand, which is so important for the Way of St. James.
12:00H - 13:30H
FIRST FLOOR
We’ll discuss digitalising experiences currently associated with doing the Way, both in the present and the future. We’ll also comment about potential experiences of sustainability that may improve the pilgrimage.
12:00H - 13:00H
SALA COMPOSTELA
Coordinated and presented by
TONO MUGICO
CEO of Mr Turismo and Co-director of Fairway
Speakers
ENRIQUE MARTÍNEZ
President of Segittur
MANUEL MEIJIDE
CEO of Ilux and Director of Digital Worlds
FERNANDO SUÁREZ
Provincial Council’s Person in Charge of Innovation and DTI in Ourense. President of the Spanish Association of Computer Experts
Representative of a Sustainable Plan
Still to confirm
Lunch break
13:00H - 16:00H
Aimed at SMEs and anyone with a tourist accommodation business, this workshop will try to shed light on the confusion between Yield and Revenue. It will discuss the best tools for optimising the profitability of an existing or potential business.
16:00H - 17:30H
SALA COMPOSTELA
Speaker
JULIA REY
Hotel Revenue Manager & Head of Content Marketing in Beonprice
As a product of the reflection that many visitors who come to Compostela do not walk The Way, from Fairway with the creation of this route for the 3rd edition we want to offer the opportunity of stepping out of the classical touristic circuits and also enjoy a closer touch with the city.
9:30H - 13:30H (approx.)
PLAZA DEL OBRADOIRO
Maximum capacity: 200 pax
The old belongings of a mysterious pilgrim have been found in the cellars of the Compostelaan Palace of Congress, but a fateful curse weighing on them has caused strange phenomena to start happening in the building.
10:30H - 11:30H - 12:30H - 13:30H - 16:30H - 17:30H - 18:30H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Maximum capacity per group: 8 pax
2 groups per hour
Mindfulness refers to the mental state that emerges by paying attention to the present moment intentionally, without judging it and focusing on the immediate experience.
11:00H - 13:00H - 17:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Maximum capacity per group: 24 pax
APACA, Animais do Camiño Protective Association, will accompany us with some of their dogs. Do you know that this association collects, cares for and cares for abandoned, lost or mistreated dogs on the Camino de Santiago and looks for people willing to provide a better life through adoption or acceptance?
12:00 - 14:00H
17:00H - 19:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Carolina Rubirosa, one of Galicia’s most renowned singers and composers, presents the “O teu Camiñar” videoclip that accompanies the official song promoting the English Way.
13:00H
SALA COMPOSTELA
Everyone who visits Fairway on Sunday will have the opportunity to approach the gastronomy of the Camino de Santiago with a buffet where they can enjoy a selection of some of the most recognized dishes of the places through which the different Jacobean itineraries take place.
Bon appetit!
13:30H - 16:30H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
The repertoire features themes that are very much centred on Díaz’s voice or are linked to a more intimate format: that which combines traditional instrumentation and the Coruña musician’s singing.
19:00H
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
In Fairway, dialogues between two characters from different fields will be offered, taking the Camino as a common thread, either because of their professional practices, their personal connection or as the axis of inspiration to tell their experiences. A different way of seeing the Jacobean experience
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
Opening conference
Tourism and Sustainability
Opening conference: Tourism and Sustainability
10:00H - 11:00H
SALA COMPOSTELA
PRESENTER: FAIRWAY REPRESENTATIVE
Speakers
NAVA CASTRO
Director of the Tourism Agency of Galicia
XOSÉ REGUEIRA
Vice President of the Diputación de A Coruña
GUMERSINDO GUINARTE
Tourism Councilman of the City of Santiago
Coffee break
11:00H - 11:30H
Managing advertising on social media is getting more complicated. It is therefore necessary to be fully up to date in order to implement an optimum Ads strategy. This workshop will provide some key points in this regard.
11:30H - 13:00H
SALA COMPOSTELA
Speaker
CLARA SOLER
Expert on Social Ads for the tourist sector
Se realizará un repaso a la situación actual del Camino tras 18 meses de pandemia. Representantes de distintas entidades y organizaciones intentarán dar respuesta a preguntas como ¿seguiremos con un Camino saturado?, ¿hay problemas de seguridad vial en algunos tramos del Camino?, ¿hay competencia desleal en la oferta alojativa?.
11:30H - 13:30H
FIRST FLOOR
This round table will help us to reflect on what makes a client select one option or another, what makes a brand more than just a logo and become something emotional based on experiences. Recent success stories of hotel marketing will be explained.
13:00H - 14:00H
SALA COMPOSTELA
Moderator
LAURA RAMPÉREZ
CEO of Inturea
Speakers
GUILLERMO RODRÍGUEZ
Social Media Manager in Hotel Palladium Group
JOHNNY SFEIR
CEO of Customer Experience Academy and JSK Mind
AMPARO GARCÍA
Responsible of the project 'Digitize Happiness' of Vivood Landscape and Zeus
PARADORES REPRESENTATIVE
Still to confirm
Lunch break
14:00H - 16:00H
The Way of St. James is a life-changing experience for many people that decide to undertake the route. Many factors indicate that in the post-COVID-19 era we’ll have to revise the models and that sustainability will play an essential role in the future development of the Camino’s different itineraries.
16:00H - 17:30H
FIRST FLOOR
This practical workshop will explain the difference between writing texts and copy, how to emphasis the benefit provided by a brand’s services and know what are its hotspots.
16:00H - 17:30H
SALA COMPOSTELA
Ponente
JOAN MARCO
Tourist copywriter
Coffee break
17:30H - 18:00H
The Camino de Santiago also adapts to the new times with the incorporation of new technologies. In this colloquium we will show you some experiences aimed at facilitating and complementing the tour of the different Jacobean Routes from any mobile device.
18:00H - 19:00H
FIRST FLOOR
Se abordarán los procesos de machine learning con especialistas técnicos que aportarán su experiencia en el diseño de algoritmos, inherentes al proceso de digitalización del sector turístico, y desvelarán todo el trabajo que hay detrás de su aprendizaje.
18:00H - 19:00H
SALA COMPOSTELA
Coordinated and presented by
ANDRÉS ROMERO
CEO Asiri Marketing
Speakers
ENRIQUE LITE
Director of the Inbound Agency. Moio
MANUEL LARA
Director of Costa del Sol’s Tourism
AUGUSTO MARTÍN
Chief Revenue Officer in Connectif
ALBERTO PORTOLÉS
Founding Partner and Technical Director at Numéricco
Representatives of different organisations will debate about possible changes in regulations and health measures in preparation for the second Holy Year in this dual Xacobeo. Administrations, associations and companies will discuss how to face the 2022 Holy Year in view of the epidemiological situation and its possible evolution
10:00H - 11:30H
FIRST FLOOR
This practical workshop will provide the necessary basic notions so that anyone that attends will be able, even if they do not have much knowledge regarding the matter, to start an SEM campaign for their business.
10:00H - 11:30H
SALA COMPOSTELA
Ponente
IGNACIO FERNÁNDEZ
Professor of Google Ads and SEM strategy
Coffee break
11:30H - 12:00H
Forecasts of airlines, tour operators, travel agencies specialising in the Camino, persons in charge of promoting destinations in international markets will give us their latest point of view on the activation of international demand, which is so important for the Way of St. James.
12:00H - 13:30H
FIRST FLOOR
We’ll discuss digitalising experiences currently associated with doing the Way, both in the present and the future. We’ll also comment about potential experiences of sustainability that may improve the pilgrimage.
12:00H - 13:00H
SALA COMPOSTELA
Coordinated and presented by
TONO MUGICO
CEO of Mr Turismo and Co-director of Fairway
Speakers
ENRIQUE MARTÍNEZ
President of Segittur
MANUEL MEIJIDE
CEO of Ilux and Director of Digital Worlds
FERNANDO SUÁREZ
Provincial Council’s Person in Charge of Innovation and DTI in Ourense. President of the Spanish Association of Computer Experts
Representative of a Sustainability Plan
Still to confirm
Lunch break
13:00H - 16:00H
Aimed at SMEs and anyone with a tourist accommodation business, this workshop will try to shed light on the confusion between Yield and Revenue. It will discuss the best tools for optimising the profitability of an existing or potential business.
16:00H - 17:30H
SALA COMPOSTELA
Speaker
JULIA REY
Hotel Revenue Manager & Head of Content Marketing in Beonprice
NEWS
Fairway is a hit with residents and visitors thanks to its numerous Open Day activities
Fairway, the 4th Forum on the Camino de Santiago, opened its doors this morning to many eager residents and visitors. Santiago’s Congress and Exhibition Hall is once again a landmark venue for the tourist sector linked to the Jacobean Routes. Precisely the importance of the Camino within the tourist sector, especially during this dual Holy… Read More »Fairway is a hit with residents and visitors thanks to its numerous Open Day activities
Routes, music, escape rooms, mindfulness workshops, and gastronomy will be featured in Fairway’s Open Day
You can now register for all of the 4th Fairway’s activities, which will be held in Compostela’s Congress Hall from November 7th to 9th. All activities are free, after registering on the website www.fairwaysantiago.com, thereby complying with the health authorities’ recommendations in order to prevent the spread of COVID-19, and in view of the limited… Read More »Routes, music, escape rooms, mindfulness workshops, and gastronomy will be featured in Fairway’s Open Day
Fairway will feature more than a dozen debating tables, discussions and workshops on November 8 and 9
The fourth Fairway, which will be held from November 7 to 9, will bring together professionals from different fields, who will discuss themes of interest, dealing with tourism in general and the Camino de Santiago in particular. The Congress and Academy sections will feature more than a dozen debating tables, discussions and workshops, bringing together… Read More »Fairway will feature more than a dozen debating tables, discussions and workshops on November 8 and 9
Fairway is back with a bang at Santiago’s Palacio de Congresos y Exposiciones from November 7 to 9
Fairway, the only professional forum devoted to the Way of St. James, which consists of a market and congress, will hold its 4th event from November 7 to 9, 2021. After an obligatory standstill due to the health situation, the event is back with a bang at the Galician capital’s Palacio de Congresos y Exposiciones,… Read More »Fairway is back with a bang at Santiago’s Palacio de Congresos y Exposiciones from November 7 to 9
8 Tips for doing the Camino de Santiago with your dog
The Camino is an unforgettable experience for anyone who decides to follow the yellow arrows to Compostela. Doing it accompanied by your best friend will undoubtedly be an experience that will change your life and will unite you even more. However, we must recognize that the Camino with your dog is a complex journey that… Read More »8 Tips for doing the Camino de Santiago with your dog
13 Plans to do in Compostela after The Way
Is there life after the Way? Of course! And precisely, Santiago de Compostela is one of the cities with the greatest offer of cultural activities in Galicia. From Fairway, we reveal the best-kept secrets of the capital that no one should miss. Take note! The cathedral and its 4 squares Lie backwards to enjoy the… Read More »13 Plans to do in Compostela after The Way
The Monbus Obradoiro presents the documentary with Petrovic on the Camino
Monbus Obradoiro will present on October 18, Thursday, the documentary ‘Aleksandar Aza Petrovic: The Road Ends in Obradoiro’, shot in May and June. The filme is linked to the fourth edition of a project that brings an international basketball figure to the Jacobean route every year. On this occasion, it was Croatian ex-player Aza Petrovic,… Read More »The Monbus Obradoiro presents the documentary with Petrovic on the Camino
HOSTED BUYERS
PROMOTIONAL VIDEO
Did you miss last year’s Fairway?
Click on the video and see what this forum can offer you during its three days of duration.
EXHIBITERS
CONTACT
General
info@fairwaysantiago.com
Teléfono: +34 981 573145
Dirección: Plaza Marcial Villamor Varela 1D, Bajo. 15703 Santiago de Compostela
Press
T. +34 981 573145
comunicacion@fairwaysantiago.com
Workshop
T. +34 981 592333
comercial1@fairwaysantiago.com
Fair
T. +34 981 592333
feria@fairwaysantiago.com
Congress
T. + 34 981 592333
congreso@fairwaysantiago.com
COLLABORATORS AND ORGANISERS
Technical collaborators
Technical collaborators
Organize
