VIDEOS

Official opening

13:00H

Showcase Carolina Rubirosa

17:00H

In Fairway we spoke with... Fran Contreras

19:00H

Xabier Díaz Concert

10:00H - 11:00H

OPENING conference

Tourism and Sustainability

11:30H - 13:30H

Discussion FORUM

Reactivating the Camino de Santiago

16:00H - 17:30H

colloquium

Sustainable Experiences on the Camino

18:00H - 19:00H

colloquium

Technological innovations applied to the Camino de Santiago

10:00H - 11:30H

Discussion FORUM

Safe path to Xacobeo 2022 after COVID-19

12:00H - 13:30H

Colloquium

The international activation of demand on the Camino de Santiago. Promotion and marketing at Xacobeo 2022

11:00H - 13:00H

WORKSHOP

Social Ads. Advertising or Social Paid in Social Networks

13:00H - 14:00H

ROUND TABLE

Experiential Branding for the tourism sector, by Inturea

16:00H - 17:30H

WORKSHOP

The tourist copywriter: Content is king

18:00H - 19:00H

ROUND TABLE

Marketing Automation: Power without control is useless

10:00H - 11:30H

WHORSHOP

SEM and how to manage campaigns on Google. Discover all the secrets of Google Ads

12:00H - 13:00H

ROUND TABLE

Digitization as a factor of tourism sustainability, by Mr Turismo

16:00H - 17:30H

WORKSHOP

Yield & Revpar management. Learn how to optimize your prices and rates across sales channels