October 20th, registration opens. Participate in Fairway!
We are Fairway
The grand forum
for professionals
of the Camino
The 6th Fairway will be held from November 9 to 11, 2025, in Santiago de Compostela’s Cidade da Cultura de Galicia. It will include a market, activities open to the public, a workshop, a congress, a training programme, and a job market.
FAIRWAY
2025
Fairway will address in this edition a topic of great relevance for the sector: the touristification. In the VI Forum of the Camino de Santiago we will have the perspective of administrations, groups, neighbours and entrepreneurs to address this issue. In addition, we will offer a large exhibition space, debates of interest for the future of the sector, business meetings, practical training for the day to day and success stories from which to draw inspiration.
THE PROGRAMME
This year, Fairway will focus its programme on the theme of touristification. We will be proposing different types of activities and showcasing experiences. We will soon provide more details about everything we have prepared.
OPEN DAY
iCamino. "A Way on the Ways of St. James"
Visiting Santiago without doing the Camino is like reading only the last page of a book. At Fairway, we invite you to go back, to travel between forgotten chapters the iCamino route, which joins the five Caminos that converge in Santiago, accompanied by official tour guides who know that a city is not explained, it is discovered. Do you want to experience Compostela, or just cross it off your list?
Approximate duration: 4 hours
Departure point: Plaza del Obradoiro
Maximum capacity per group: 150 people
Includes: certification and diploma upon arrival at the CdC (City of Culture)
No cost
You must book beforehand on the website
You must be in the Plaza del Obradoiro 15 minutes before departure
(*) Those who complete the experience in the Cidade da Cultura (City of Culture) and collect their diploma will receive a €5 voucher to enjoy at Gastroway. A small prize that will make the Camino even tastier!
PRAZA DO OBRADOIRO
9.00 - 10.00 H
OPEN DAY
Escape room. "The Relic of the Apostle"
The old belongings of a mysterious pilgrim were found in the tunnels of the Galician City of Culture. Since then, nothing has been normal again. They say that a curse hangs over the building. Only those who dare to follow the clues will be able to solve the mystery of the pilgrim.
Capacity: 10 people per group
No cost
You must book beforehand on the website
You must be at the entrance of the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Room 4)
10.30 / 11:30 / 16:00 / 17:00 H
OPEN DAY
Vermouth and cheeses. "A tour of the tasty Province’s tastes"
An appetizer to explore the variety of cheeses and artisan vermouths of a province as varied and gastronomically diverse as A Coruña. A journey from past tastes to the present day to soak up the territory and its varied cuisine.
Tasting led by: Jorge Guitián, writer and gastronomic promoter
Capacity: 25 people
No cost
You must book beforehand on the website
You must be at the entrance of the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Presentation Room)
12:00 / 12:45 H
OPEN DAY
Tastes of the Camino Workshop. "Food crafts and products with DO and PGI status"
In this Fairway workshop, you will discover the gastronomic richness that accompanies the Camino de Santiago, combining artisanal food products and those protected by Denomination of Origin (DO) and Protected Geographic Indication (PGI) status present along the route.
A workshop designed to discover, taste and value the products that make the Camino de Santiago not only a spiritual experience, but also a gastronomic one.
Workshop with tasting led by: Jose Manuel Mallón, Prestigious Chef
Capacity: 30 people
No cost
You must book beforehand on the website
You must be at the entrance of the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
“Hall de Tirantes” – Floor 0 City of Culture Museum
12:00 / 12:45 H
OPEN DAY
Vermúway session
Forget about silent museums. From 1:30 p.m. to 3:30 p.m., the Galician City of Culture Museum will shake off the dust to become a dance floor. Fairway will set the pace for Open Day.
“Hall de Tirante” – Floor 0 City of Culture Museum
13:30 - 15:30 H
OPEN DAY
Gastroway. "A Tasty Landscape"
Discover the tastes of A Coruña with “A Tasty Landscape.”
Immerse yourself in a unique gastronomic experience where the products of the province of A Coruña are the real protagonists. Under the brand “A Paisaxe que sabe” (A Tasty Landscape), we invite you to get to know the tastes, aromas and traditions that make this region an exceptional place for lovers of good food.
We will get to know the producers and chefs of the province up close. Each operator will prepare two unique tapas made with products from A Coruña: from the sea, from the land and from the vegetable garden.
Affordable prices and allergen options
“Hall de Tirante” – Floor 0 City of Culture Museum
13:30 - 17:00 H
Tastings of the Camino
Sweets and liqueurs
The Camino is done on foot, but with a drink and dessert in hand. Enjoy a tasting that dismantles clichés: sweets and liqueurs that will transport you to the different stages of the Camino experience without leaving your chair.
Capacity: 18 – 24 people
Museum Floor -1 (presentation stage)
16:30
Moderador
OPEN DAY
Gastronomic pilgrimage. "Liqueurs and pastries on the Ways of St. James"
For those who are looking for another reason to walk the Caminos de Santiago, traditional tastes can be the best guide. Bites and drinks, ancestral aromas and more creative proposals will shape a sweet journey along different roads and towns in the province of A Coruña.
Tasting led by Jorge Guitián, writer and gastronomic promoter
Place: Presentation Room
Capacity: 25 people
No cost
You must book a place beforehand on the website
You must be in the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (presentation stage)
17:00 - 17:45 H
OPEN DAY
Tastes of the Camino Workshop. "Food crafts and products with DO and PGI status"
In this Fairway workshop, you will discover the gastronomic richness that accompanies the Camino de Santiago, combining artisanal food products and those protected by Denomination of Origin (DO) and Protected Geographic Indication (PGI) status present along the route.
A workshop designed to discover, taste and value the products that make the Camino de Santiago not only a spiritual experience, but also a gastronomic one.
Workshop with tasting led by: Jose Manuel Mallón, prestigious chef
Capacity: 30 people
No cost
You must book a place beforehand on the website
You must be at the entrance of the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
“Hall de Tirantes” – Floor 0 City of Culture Museum
17:00 / 17:45 H
Tastings of the Camino
Cheeses and wines
Our route of tastes continues, this time, featuring typical Camino cheeses and wines. Learn to combine aromas and textures while immersing yourself in the food and wine tradition of the Camino.
Capacity: 18 – 24 people
Museum Floor -1 (presentation stage)
17:30 H
Moderador
OPEN DAY
Concert. "Traditional Galician music with soul"
We put the finishing touch to the Open Day at Fairway with a unique concert of traditional Galician music. Voices that tell stories of the sea, mountains and trails come together to create an atmosphere full of emotion and authenticity.
Let yourself be carried away by the rhythms and melodies that have accompanied generations of Galicians and pilgrims, and experience a moment that celebrates the culture, tradition and soul of Galicia in every note.
An ending that you will not only hear, but you will also feel.
No cost
You must book a place beforehand on the website
Capacity: 200 people
“Hall de Tirantes,” Floor 0, City of Culture
18:00 - 19:00 H
Prize Draw. "My Camino at Fairway"
You can also win prizes at Fairway. Get your My Camino credential at the Information Point, visit the different displays and stamp the 10 boxes on your card. Upon completion of your tour, you’ll be entered into a prize draw for trips, stays, experiences, and other prizes, courtesy of our exhibitors and sponsors.
Exploring every corner of the Fairway is rewarding!
Opening Conference
Seeking excellence in sustainability
The word “sustainability” holds it all. But here we do not come to repeat slogans, but to put the cards on the table. The main public administrations collaborating with Fairway will show how they manage and promote the Camino de Santiago under the focus of the 2030 Agenda and the Sustainable Development Goals. Is it possible to balance tourism, heritage and sustainability… or is it just a nice headline?
Speakers
- Representative of the Galician Tourism Agency
- Representative of Santiago City Council
- Representative of A Coruña Provincial Council
- Fairway Co-Directors
AUDITORIO FAIRWAY
10:30 - 11:30 H
OPEN DAY
Escape room. "The Relic of the Apostle," special edition for tourism students
The old belongings of a mysterious pilgrim were found in the tunnels of the Galician City of Culture. Since then, nothing has been normal again. They say that a curse hangs over the building. Only those who dare to follow the clues will be able to solve the mystery of the pilgrim.
Capacity: 10 people per group
No cost
You must book a place beforehand on the website
You must be in the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Room 4)
11:00 / 12:00 / 13:00 H
COFFEE BREAK
11:30 - 12:00 H
CONGRESS. DISCUSSION TABLE
Touristification: Visitors or Invaders?
Santiago sells itself as a dream destination, while it deals with the challenge of managing its own fame in the run up to Xacobeo 2027. The hotel moratorium, numerous tourist apartments closed, a tourist tax that divides opinions, public services at the limit and a stressed airport. Success or saturation? At the same time, the big question arises: do tourists invade us, or do they simply come to visit us? Tourism phobia hovers over the social aspects, but is it a minority fear, a real outcry or a populist political resource? How can we maintain our splendour without killing what makes us truly unique? Can we focus on managing our success once and for all or do we continue making a big thing about supposed problems that seem to absorb everything? We debate without filters about the tourist pressure, the management of the territory and the policies to be applied for a present future that is looming ever larger.
Speakers
- José María de Juan Alonso, Managing partner of Koan Consulting
- Guest specialist journalist
- Representative of the Galician Tourism Agency
- Tourism Representative of Santiago City Council
- Representative of A Coruña Provincial Council
- Representative of Pontevedra Provincial Council
- Representative of Tourism of Porto and North
- Cesáreo Pardal, President of the Galician Tourism Cluster
AUDITORIO FAIRWAY
12:00 - 13:30 H
Ponentes
Mega Tastings. "Beer Culture"
In the tastings of MEGA – Beer Culture, tradition and innovation are perceived in every sip. A journey through time that you will know how to appreciate thanks to experts who will guide your palate through its elaboration and nuances that you have never noticed before, showing you that beer is much more than a drink.
Capacity: 20 people
No cost
Museum Floor -1 (presentation stage)
12:00 - 17:00 H
LUNCH BREAK
13:30 - 16:30 H
Workshop
Chat GPT applied to tourism business management
Artificial intelligence is becoming a turning point in the way we travel and manage tourist destinations and businesses. Ally or threat? In this Workshop you will explore how AI turns data into power: it anticipates what travellers want before they say it, automates processes and redefines strategies by creating smarter, more agile, accurate and sustainable management. The tourism of the future will not be managed by those who know the most… but by whoever best handles the machine.
Speakers
- Juan Frejo García, AI expert of El Ninja Fluorescente
AUDITORIO FAIRWAY
16:30 - 18:30 H
Beer and Camino. "Sensory Route through Beer Culture"
Just as the Camino de Santiago unites pilgrims from all over the world, beer has been a companion for centuries of routes, inns and encounters. In this workshop for adults we will explore the shared history between travel and beer, discovering traditional European styles and local artisan proposals inspired by the spirit of the Camino. By means of a guided tasting we will learn to identify aromas, colours and nuances, while toasting beer culture as a living and social heritage. An activity to enjoy, learn and celebrate the pleasure of relaxing… and sharing.
Tasting conducted by: Master brewer of Estrella Galicia
Capacity: 30 people
No cost
You must book beforehand on the website
You must be in the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Presentation Room)
17:00 a 17:45 H / 18:00 a 18:45 H
Prize Draw. "My Camino at Fairway"
You can also win prizes at Fairway. Get your My Camino credential at the Information Point, visit the different displays and stamp the 10 boxes on your card. Upon completion of your tour, you’ll be entered into a prize draw for trips, stays, experiences, and other prizes, courtesy of our exhibitors and sponsors.
Exploring every corner of the Fairway is rewarding!
CONGRESS. DISCUSSION TABLE
The Compostela Certificate and the Caminos of the 21st century: Democratization of the Camino to everyone's liking?
The Camino de Santiago has always combined effort and symbol, but the rules of the game have changed. Recently, the Pilgrim’s Office has modified the conditions for obtaining the Compostela certificate. Now all you have to do is travel the last 20 km… and the rest can be added in any other section, inside or outside Galicia. Who benefits and who is harmed by such a decision? At the same time, there is an increasing proliferation of routes that, without being part of the official routes of the Xunta de Galicia, allow you to accumulate valid kilometres for obtaining the credential. What is worth more, the tradition recognized by the Administration or the flexibility promoted by the Church? What criteria are there for the recognition of one way or another of obtaining the Compostela certificate? We debate a transformation that confronts the definition of the Camino with the era of postmodernity.
Speakers
- Representative of the Cathedral
- Heritage Representative of the Xunta de Galicia
- Xacobeo Representative
- Miguel Pérez Cabezas, President of the French Way Federation
- Identified Caminos Representative (new additions made by the Church)
AUDITORIO FAIRWAY
10:30 - 11:30 H
OPEN DAY
Escape room. "The Relic of the Apostle", special edition for tourism students
The old belongings of a mysterious pilgrim were found in the tunnels of the Galician City of Culture. Since then, nothing has been normal again. They say that a curse hangs over the building. Only those who dare to follow the clues will be able to solve the mystery of the pilgrim.
Capacity: 10 people per group
No cost
You must book a place through the website
You must be in the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Room 4)
11:00 / 12:00 / 13:00 H
COFFEE BREAK
11:30 - 12:00 H
CONGRESS. DISCUSSION TABLE
Tourist tax: Where does the money go?
The tourist tax is no longer being debated. It is the natural consequence of an expanding sector. The real question is another one. How is the collected money managed? Is it reinvested in the same area, is it diluted in the public coffers or does it end up serving to patch up problems that have nothing to do with the visitor? We open up an uncomfortable debate with the experience of different cities to reflect on the efficiency and transparency of this tool that, one of two things, can serve as an instrument for sustainability or remain as a mere hidden tax of dubious execution.
Speakers
- Representative of Santiago de Compostela City Council
- Representative of A Coruña City Council
- Porto Tourism Representative
- Barcelona Tourism Representative
- Representative of Santiago’s hotel sector
- Representative of A Coruña’s hotel sector
AUDITORIO FAIRWAY
12:00 - 13:30 H
Ponentes
Mega Tastings. "Beer Culture"
In the tastings of MEGA – Beer Culture, tradition and innovation are perceived in every sip. A journey through time that you will know how to appreciate thanks to experts who will guide your palate through its elaboration and nuances that you have never noticed before, showing you that beer is much more than a drink.
Capacity: 20 people
No cost
Museum Floor -1 (presentation stage)
12:00 - 17:00 H
Workshop
Define your KPIs and measure your business objectives
Everyone talks about data, but few really know what to do with it. Without analysis, it is nothing more than dead numbers. Each visitor leaves a trail of data that, if interpreted well, helps us to make strategic decisions, optimize resources and improve the tourist experience. This Workshop highlights that in tourism it is not those who have the most tourists who win, but those who know how to interpret them best.
Speakers
- Ignacio Fernández Zabala, Director at Handmade Marketing
AUDITORIO FAIRWAY
13:30 - 14:30 H
Ponentes
LUNCH BREAK
13:30 - 16:30 H
Beer and the Way. "Sensory Route through Beer Culture"
Just as the Camino de Santiago unites pilgrims from all over the world, beer has been a companion for centuries of routes, inns and encounters. In this workshop for adults we will explore the shared history between travel and beer, discovering traditional European styles and local artisan proposals inspired by the spirit of the Camino. By means of a guided tasting we will learn to identify aromas, colours and nuances, while toasting beer culture as a living and social heritage. An activity to enjoy, learn and celebrate the pleasure of relaxing… and sharing.
Tasting conducted by: Master brewer of Estrella Galicia
Capacity: 30 people
No cost
You must book a place beforehand on the website
You must be in the room 10 minutes before the activity. Otherwise, your place will be assigned to the waiting list.
Museum Floor -1 (Presentation Room)
17:00 a 17:45 H / 18:00 a 18:45 H
Prize Draw. "My Camino at Fairway"
You can also win prizes at Fairway. Get your My Camino credential at the Information Point, visit the different displays and stamp the 10 boxes on your card. Upon completion of your tour, you’ll be entered into a prize draw for trips, stays, experiences, and other prizes, courtesy of our exhibitors and sponsors.
Exploring every corner of the Fairway is rewarding!
VÍDEOS
Did you miss last year’s Fairway?
Click on these videos to watch a summary of each day’s activities
NEWS
General
Mail:
info@fairwaysantiago.com
Phone:
+ 34 981 592333
Location:
Plaza Marcial Villamor Varela 1D, Bajo. 15703 Santiago de Compostela
Congress
T. + 34 981 592333
congreso@fairwaysantiago.com
Press
T. +34 981 573145
comunicacion@fairwaysantiago.com
Workshop
T. +34 981 592333
comercial1@fairwaysantiago.com
Fair
T. +34 981 592333
feria@fairwaysantiago.com
COLLABORATORS AND ORGANIZERS
INSTITUTIONAL COLLABORATORS
ORGANISED BY
