Conference colloquium: Digital Marketing on the Camino de Santiago

This is the colloquium conference that complements the Digital Tourism Marketing workshop given by Mabel Cajal, an expert in digital marketing and social networks for the tourism sector, and who will act as moderator during the same.
Speakers
Mabel Cajal
Diploma in Marketing and Commercial Management from the ESIC and with a master's degree in Marketing Management from the ESEUNE, has directed the Marketing Department of one of the aquatic parks of the Andalusian coast and collaborated with several specialized magazines, such as Tecnohotel or Puromarketing. Currently, she is working as a consultant and teacher participating in talks and workshops aimed at students, entrepreneurs and tourism businesses in the area of digital marketing.
Laura Rampérez
Laura Rampérez is the founder and CEO of Inturea, the largest digital content agency in the Balearic Islands. Graduated in Industrial Engineering, she studied a Master in Digital Marketing at the IIMN and a master's degree in Mobile Bussiness at the Innovation & Entrepreneurship Business School.
Berta Hernández
With a degree in Audiovisual Communication from the Pompeu Fabrá University, her professional career has revolved around the field of online marketing. She specialized in inbound methodology and worked as a client manager within the InboundCycle agency, helping companies from different industries improve the results of their online strategy. Two years later, he went on to lead the marketing department of the agency, with the aim of improving its results and its brand recognition.
Andrés Romero
Graduated with Postgraduate studies in Tourism, he is currently a professor at the IEBS Bussiness School, at the Vatel International Bussiness School, and tourist guide of Aragón nº 1883. Specialized in designing digital strategies for tourism projects, he has previously worked in the reception of the accommodation "La Casa del Rector de Almagro" and as head of online marketing at "La Marina Resort" in Alicante. He has also worked as a travel agent in Halcón Viajes, as a tour guide for IMSERSO and in different consultancies specializing in tourism marketing.