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Estrella Galicia cheers with you in "A Different Way"
Estrella Galicia pays homage to the Camino de Santiago, a World Heritage Site, with a special design of its bottles. They will launch 15 million bottles in the following days to join the pilgrims in the last stages of The Way. It will be available in establishments from León to Galicia.
It surprises with an original and characteristic image that wants to evoke The Way. The labels created for the occasion reproduce the stamps the pilgrims obtain at the end of each stage as credentials, with the aim of achieving the long-awaited Compostela when they arrive in Santiago.
This promotion available from León to Santiago de Compostela will allow consumers to obtain tickets for the music festival O Son do Camiño, which celebrates its first edition at the end of June at Monte do Gozo. The assistants are going to enjoy well-known international groups as well as of the national panorama and also of Galician artists.
Likewise, with the consumption of this edition, you will be able to obtain specific merchandising related to it.
Let's drink in "A Different Way".