RJ Friedlander

Founder and CEO of ReviewPro
RJ Friedlander is the founder and CEO of ReviewPro, a world leader in 'Guest Intelligence' applications for the hotel industry. With more than 43,000 clients in the world, ReviewPro specializes in the management of online reputation of hotels and their presence in social networks with the ultimate idea that knowing what the client likes or does not allow to guide business actions to increase guest satisfaction and, therefore, prices and revenues. In January 2017, RJ negotiated the sale of ReviewPro to the Shiji Group (Shenzhen Stock Exchange), one of the largest hotel technology companies in the world, owned by Alibaba.
The professional career of RF Friedlander is backed by more than twenty years of experience in the technology sector in Europe, the United States, and Asia. He founded ReviewPro in Barcelona in 2008, when he was working on the development of internet content for the Planeta publishing house.
ReviewPro offers data analysis, customer intelligence, comparisons between companies and automated reports "to help the hotelier understand the degree of customer satisfaction, identify where to make improvements, maximize sales". It is a powerful monitoring tool to know what is said of a company in the virtual environment because it captures information in all types of online sources, such as agency websites or social networks. They are potentials that make it the world leader in Guest Intelligence applications for the hotel industry, allowing its clients to gain a deeper understanding of the performance of their reputation, as well as the strengths and weaknesses of the service.
February