Fairway brings together until tomorrow many actors involved in the promotion, conservation and commercialization of the Camino de Santiago. The growing interest in this tourist resource in Galicia, numerous points in Spain and the countries through which the routes take place outside our borders, strongly boost the affluence of the professional public to the first and only fair with congress on the Jacobean roads.

The Fairway workshop, work meetings between Hosted Buyers - invited international companies - and all those professionals, companies and public bodies linked to any of the Caminos de Santiago that are interested in making them aware of their products, destinations and services, has been the protagonist this Monday as far as business is concerned. Participate as Hosted Buyers a total of 35 companies from fifteen countries of four continents, while sellers reach 122. In these two days are planned more than two thousand business meetings.

At ten o'clock in the morning the Academy space was premiered by Mabel Cajal, a consultant, who gave a workshop focused on digital tourism marketing, followed by a lecture colloquium with the participation of Laura Rampérez, from Inturea; Berta Hernández, from Hubspot; and Andrés Romero, from Asiri Marketing. An online reputation workshop was completed with Rafael González, director of Vivential Value. Raúl Jiménez and RJ Friedlander, responsible for Minube and ReviewPro respectively, and Óscar Morera, director of actions and special events for Atrápalo, also participated in the subsequent colloquium. Both sessions hung the sign of no tickets to several weeks of starting Fairway.

In parallel, today has also started the congress with a great success of the public. It began with the conference El Camino de Santiago as an experiential trip, in which prestigious experts such as Helena Perelló, Communication Director of Atrápalo, participated; David Mora, founder of Emoturismo; José Cantero, experiential marketing expert; and Antonio Armesto, technical director of Experiencias del Destino.

Within the framework of the congress, two discussion tables were also held. The planned actions and expectations that awakened next Año Santo was the axis on which the first of them revolved. Cecilia Pereira, curator of the Xacobeo 2021, oversaw advancing details and the approach of the Xunta for the next two years. We also knew that it will be done from other institutions, represented by Marta Lois, councilor of Igualdade, Desenvolvemento Económico e Turismo de Santiago; Segundo Pérez, dean of the Cathedral; Enrique Saiz, general director of Cultural Heritage of the Junta de Castilla y León; Ernesto Gómez, director of the Association of Municipalities of the Camino de Santiago; Manuel Mirás, representative of FEGAMP in the organizing Committee of the Xacobeo 2021; Paulo Ramalho, Councilor for International Relations of Maia; and Juan Guerrero, vice president of the Spanish Federation of Friends of the Camino de Santiago Associations.

The roundtable of the Camino de Santiago, a safe path, closed the day. Presented by Santiago Villanueva, general director of Emerxencias y Interior, in which José Manuel Flores, managing director of Urxencias Sanitarias de Galicia 061 participated; Javier López, Captain of the Civil Guard in Galicia; José González, head of the Citizen Security Brigade of the Local Commissariat of Santiago; Diana Parente, Inspector of the Local Police of Santiago; and Luis Gutiérrez, president of the Spanish Federation of Friends of the Camino de Santiago Associations.

Likewise, the Forum del Camino is consolidated in its third edition as the ideal framework to present new tourism projects and products, both public and private, linked to the Jacobean Route. The Deputación da Coruña, represented by the provincial deputy of Deportes e Mocidade, Antonio Leira, promoted the English Way together with the sports presenter Terio Carrera; the coach of Obradoiro CAB, Moncho Fernández; and professional ex-cyclist Ezequiel Mosquera. Next, Ángel Pérez, director of Post Office in the North Zone, spoke about the services that this organization offers to the pilgrims, the last of them the prepaid card. After El Corte Inglés and the Xacobea Nautical Route, was the president of the Deputation of Pontevedra, Carmela Silva, who, along with the actor Rubén Riós, presented the video of the new campaign "Fame of experiences not Camiño" stressing that there are five Jacobean roads that cross the province.

Fairway Invest will announce the winning start-up tomorrow

Tomorrow, Tuesday will be the last day of Fairway, which will develop the second cycle of the congress program and Fairway Invest, the day dedicated to entrepreneurship and investment in the context of the Camino de Santiago.

Those interested can attend the conference Camino de Aventuras: Why and how to invest in high-risk projects with Gonzalo Tradacete, CEO of Faraday Venture Partners. They can also know how much a company is worth if they invoice little or nothing, thanks to the presentation of Miquel Costa, president of Keiretsu Forum Spain, or to know the investment metrics for making decisions in a round table with experts. At 5:30 p.m. in the afternoon the project will be known that, among the eight finalists, will rise as winner of the contest for entrepreneurs, endowed with 5,000 euros.

The last day of Fairway Congress will focus on the specialized Way and the different ways of pilgrimage according to interests or, for example, accompanied by their pets. As for the discussion tables, Accommodation on the road, regulations and controversies will be the topic of reflection. The conference program Rutas y Caminos will close the program on Tuesday.

Among the presentations planned for today we find the "Lugo, de Camino", which will be made by the Delegate of Tourism and Culture of the Provincial Council of Lugo, Eduardo Vidal Baamonde; or the one of the Italian routes of Francisco de Asís in the region of Umbria, in charge of Raffaella Rossi, director of the Consorzio Francesco's Ways.