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The Camino de Santiago is facing globalization
News of the process of globalization faced by all the Ways to Santiago have happened throughout the week. From a headline announcing that 36,000 pilgrims reached the city of the Apostle in June to the statement of Camino del Norte and Primitivo as a World Heritage Site by Unesco or the anticipation that this 2015 will be more people on pilgrimage to the city ever. It seems that more than two decades after that Xacobeo 93, the global popularization of the Camino de Santiago seems certain.
Data extracted from the website of the Pilgrim's Office suggest that this summer the Camino de Santiago has established itself as an attractive destination abroad and draws attention, particularly, to an immersed adult audience in the great age group from thirty to sixty. During the month of June 2015 in the Pilgrims Office 35,924 pilgrims were received; last Holy Year in 2010 was 33 757 at same month. Of these pilgrims, 16,671 (46.41%) are women and 19,253 (53.59%) men.
Pilgrims on foot are 31,328 (87.21%), bike pilgrmis 4,431 (12.33%).
The nationalities of the pilgrims during June give us a very important fact: it is unusual that more foreign pilgrims than Spanish reached Santiago. June 2015 is one of those months when the number of foreign pilgrims far exceed that of the Spaniards: 22,219 foreigners against 13,705 spaniards.
The origin of the pilgrims also points to the process of globalization: Italy with 3,225 pilgrims, continues ahead in the list of countries with more attachment to the Jacobean tradition but first summer month confirms a trend of years ago: American pilgrims, with 2,997 in June, are the second most numerous on the Pilgrim Office. They are followed by Germany with 2,899; France, with 1,783; Portugal, with 1,675; Ireland, with 859; UK with 802 and Holland with 771.
The data are relevant because the last Holy Year was held five years ago. The upward trend is maintained even though the path has no institutional advertising campaigns as strong as in previous years, or at least, the Camino de Santiago appear within cultural and leisure activities within the regional promotion of Galicia.
Together these data, which together with the total of the year give us a result near 100,000 pilgrims in the first six months of 2015, we found that UNESCO has declared the Primitive Way and the Northern Way as a World Heritage Site. Till now, only the French Way received special treatment from the UN commission.
It leads to the conclusion attributed to the synergy produced between the work of Tourism and Promotion, State Property Conservation and the selfless work of Associations of Friends of the Way and individual pilgrims.
The northern strip, northwest and center of the peninsula can not compete with the appeal of the classic "sun and beach" of the Mediterranean side so, what offer? A tourism based on alternative experiences; the Way, all roads are a path leading to everything it has to offer northern communities: historical, gastronomic and natural heritage.
This is where comes the global dimension of the Camino de Santiago. It is not only the efforts of the autonomous communities but the prospect that word of mouth communication and digital media have made along the way. The accumulation of shared personal stories on YouTube, Facebook, or blogs, the possibility of taking a trip to a good price, and above all, the possibility of leaving a routine in which the rush and constant communication through devices It has become the norm for many.
To substantiate this view, simply see that the populations that most pilgrims are employed by others and dedicated to professions. The numbers confirm this upward trend; Pilgrims come from countries with a high standard of living and hope to find on the routes to Compostela that which is left behind in the day as knowing a territory without following a predetermined guide consumption, meet people outside the usual channels or find a time to be alone with himself.
The future of the Camino de Santiago promises to be global, the difficulties and challenges involved but it is a challenge that the opinions and ideas of each feature.
Buen Camino!