The Tourist Promotion Office is a specialised service of the Badajoz Provincial Council, part of the Rural Development, Demographic Challenge and Tourism Department. Its main role is to coordinate, promote and raise awareness of the province’s tourist attractions, with a clear focus on sustainable development, territorial cohesion and the fight against rural depopulation. It is the main institutional driver for the promotion of tourism in Badajoz, acting as a bridge between the provincial administration, local councils, companies in the sector and visitors themselves.