In such a highly competitive sector as is tourism, organic positioning (better known as SEO) has become an almost impossible task for tourist companies. OTAs, mega-search engine, and large groups dominate the first positions, thereby making local businesses invisible. However, there is still a chance of David beating Goliath.  But… but what is the stone that will enable you to find a space in Google searches, thereby generating sales/bookings conversions for your company? In this practical workshop, Iñaki Tovar will explain the key points to enable your business to appear among the top positions in Google searches, without having to pay for advertising clicks. Come and discover the secret!