Tono Mugico

A tourism expert with a master’s degree in Tourist Destination and Company Management, he is the CEO of “Mr Turismo, Marketing en Acción,” an agency specialising in digital marketing and communication, tourism consultancy, and ICT development. He is also a founding partner and co-director of Fairway, International Forum on the Camino de Santiago. Tono Mugico has extensive experience in the tourist sector, having worked, among other positions, as the area manager of Products, Communication, and Marketing at Santiago Tourism for more than 11 years, thereby acquiring a lot of experience in destination marketing.