With a Master’s Degree in Management of Destinations and Tourist Companies, he’s CEO of Mr. Turismo, Marketing in Action, an agency specialising in digital marketing and communication. He’s also a founding partner and co-director of Fairway, International Forum of the Way of St. James. Tono Mugico has extensive experience in the tourist sector, having worked, among other posts, as the manager of Santiago Tourism-Incolsa, being one of the promoters of projects such as the first Film Commission of Galicia, the Galician capital’s first tapas competition Santiago (é)tapas, or the first short film festival, Curtocircuito. He was also the Executive Coordinator of  Santiago’s Gastronomic Forum on two occasions.