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Fairway Santiago 2021

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SEM and how to manage campaigns in Google. Discover all the secrets of Google Ads

10:00H - 11:30H

Many small enterprises, apart from the advertising cost per se, need to know how to manage their SEM campaigns in an autonomous way, in order to avoid the handling and monitoring costs involved in this type of actions. We’ll teach you how to open a Google Search Console account, encourage you to carry out prior studies of sets of key words and how to monitor advertising investments in order to better manage your online advertising. The main idea of this workshop is that you acquire the necessary basic notions in order to initiate, even if you don’t have much knowledge about the matter, a SEM campaign for your business. You just have to dare… We’ll explain the rest in this workshop!!


Tenured lecturer of Google Ads at AEA. PPC specialist