International activation of demand for the Way of St. James. Promotion and marketing in the 2022 Holy Year
12:00H - 13:30H
As the tourist sector in general and companies related to the Way of St. James in particular continue covering, it is of special interest to the sector to know when and how the international market will recover, as regards both final users and intermediaries.
Forecasts of airlines, tour operators, travel agencies specialising in the Camino, persons in charge of promoting destinations in international markets will give us their latest point of view on the future activation of international demand, which is so important for the Way of St. James.