Experience-based branding for the tourist sector, by Inturea
13:00H - 14:00H
This round table will help us to reflect on what makes a client choose one option over another, what makes a brand become more than just a logo and become something emotional based on experiences. They’ll speak to us about experience-based branding, discussing success stories regarding the latest marketing. Design of the traveller journey, the experience of digital brands, on-site brand activations or benchmark are concepts that’ll be presented in this round table for the audience’s enjoyment.