Creative workshop on the tourist copywriter. Content is the king
16:00H - 17:30H
Writing texts or expressing the essence of a tourist business in words is often essential in order to improve your results. In this practical workshop, you’ll be able to understand the difference between writing texts and copy, how to emphasise the benefit that your services provide and knowing how to identify their hotspots. Moreover, we’ll learn how to prepare a blogging or vlogging strategy to improve your position in search engines, as well as creating community centred on your business by means of this fundamental technique for Inbound Marketing.